This website is designed to be responsive so it works great on a desktop computer as well as on mobile phones and tablets of all sizes... a necessity for today's multi-device world.
The code queries the browser for window size and delivers different optimized content according to the design plan. Resize your browser window or switch to a different device and you'll notice how the layout shifts to accommodate.
Even for a site like this, which purposefully favors a clean and unadorned look, good responsive design requires knowledgeable forethought, testing across all devices, and attention to detail. (See Related Article)
But new technology aside, we believe that any advertising format should play a supporting role toward the same unvarying end goal: a compelling and effective communication.